这家店位于中国重庆,由Joy Season Studio为独立时尚品牌Annakiki设计,店内线轴上的红线和巨大的钢板构成了一种非传统的搭配。安娜基由设计师Anna Yang领导,旨在设计出在“传统与反叛”之间取得平衡的服装。工作室表示“鲜红色成为新概念店的主角。
Spools of scarlet thread and huge sheets of steel make an unconventional pairing inside this store in Chongqing, China, which Joy Season Studio has created for independent fashion label Annakiki.Annakiki is headed up by designer Anna Yang and aims to produce clothing that strikes a balance between "tradition and rebellion".When it came to designing the brand's Chongqing store, Joy Season Studio, in turn, decided to offset bold hues with what would typically be considered a standard construction material – steel."The bright red colour becomes the protagonist of the new concept store," explained the studio.
在我们的设计中,你可以找到高饱和度的颜色和戏剧性的场景,它们相互冲突,但仍有对话。”商店的中心是一群红色的柱子,上面有一排排的金属辐条从它们的表面伸出来。每一件衣服上都有一圈圈红线,工作室希望这一特色能“让公众感受到服装的魅力”。
在线轴柱的旁边是24块玫瑰色的大理石,在那里可以展示像眼镜、帽子或包这样的小配件。
"In our designs, you can find high-saturation colours and dramatic scenarios that conflict but still have a dialogue between each other."The store is centred on a cluster of red columns that have rows of metal spokes protruding from their surface. Spools of scarlet thread have been slipped on top of each, a feature which the studio hopes will "let the public feel the vitality of the clothes".
白色矩形外壳的灯以同样的方式从天花板膨胀开来,直接照亮下面的产品。
大部分周围的墙壁,被拱形开口打断,覆盖着膨胀的拉丝钢板。这还不包括更衣室和服务台,它们都是用与整个商店相同的鲜红色色调完成的。钢也被用来形成曲线轨道,服装从那里悬挂。
店内的装饰被保持在最低限度,除了一些古怪的细节——店内的后墙上印着两只瞪着的眼睛的图案,一面全身展示镜的边缘装饰着巨大的红色圆点。
Lights with white, rectangular shells are distended from the ceiling in the same arrangement, directly illuminating products underneath.A majority of the surrounding walls, which are punctuated with arched openings – are clad with expansive panels of brushed steel. This excludes the changing room area and service counter, which have been completed in the same bright-red hue that appears throughout the store.Steel has also been used to form the curve rails from which garments are suspended.
Tokujin Yoshioka installs giant red triangles for Tokyo Issey Miyake store
Alongside the spool column are 24 blocks of rose-coloured marble, where small accessories like glasses, hats or bags can be displayed.
Lights with white, rectangular shells are distended from the ceiling in the same arrangement, directly illuminating products underneath.
Annakiki shop by Joy Season Studio
A majority of the surrounding walls, which are punctuated with arched openings – are clad with expansive panels of brushed steel. This excludes the changing room area and service counter, which have been completed in the same bright-red hue that appears throughout the store.
Steel has also been used to form the curve rails from which garments are suspended.
Annakiki shop by Joy Season Studio
Decor has been kept to a minimum, bar a few quirky details – a rear wall in the store has printed with a graphic of two staring eyes and a full-length display mirror has been bordered with huge red polka dots.
Annakiki shop by Joy Season Studio
Red has long been a colour of choice for designers looking to make a visual statement within a retail space – back in 2015 Tokujin Yoshioka installed giant crimson triangles above clothes rails in Tokyo's Issey Miyake store, while Marko Brajovic suspended 30,000 vermillion shoelaces from the ceiling of a Camper shop in Melbourne.
Annakiki isn't the only striking clothes store to have opened in Chongqing. The city is also home to womenswear boutique SND, which Various Associates designed to feature fur-covered changing rooms, angled walls and mirrored detailing.
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