TalHE EaST FouRTH INTERIoR DESIGN pROjECT.BEIjINGCuSToMERS To aNalySIS泰禾·北桌四理室内2打用客分析cUsTomer Base locaTIoN-Grade lock客群定位-分级鎖定IN THIS pRojECT,THE SURROUNDING aREa oF BEljING,THE CuSToMER BaSE FoR THE MaRkET To CoNSIDER THE MaIN oBjECTIvES To MEETSuCH GRoupS IIvING FuNCTIoN.SuCH GRoups aTTaCH IMpoRTaNCE To REGIoNal loCaTIoN aND THE SuRRouNDING ENVIRONMENT,BEloNGING To THE CITy'S HIGH-END CuSToMER BaSE.oN THIS BaSIs,To aTTRaCT THE CITy To INvEST CuSToMERS as IMpoRTaNTCuSToMERS:THE REST oF THE CouNTRy FoR THE CIIENT oN THE EDGE oF THE CaSE.本事案中,以北京市周漫地域客百群隐為市锡主要考感目標,满足此额辉险居住功能。此颇得随重视画域位置及周邊量境,屬於城市高端客户群。在此類基础上,吸引到的市内投资客下為重要客万:全周其徐客戶沟本案缘客下,SuCH EaSTERN REGIoNal CuSToMERS,MaINly FINaNCIal upSTaRT aND CBDExECuTIvES,THEy RECOGNIzED THE REGION,a STRONG CIRCIE oF CoNSCIouSNESS,典毫内装THE DETalIS OF IIFE REQUIREMENTS aRE HIGH,THE NEED FOR EXCEIIENT pRopERTYSERVICES,To REFIECT THE IDENTITy laBEI,SEIF oCCupaNCy aND INVESTMENT IS THEMalN BuyING MoTIvE.此類束部區域客群,主婴以金触新贵和℃Bd的高管為主,他們说可被属域,有很苏的圈層意藏,對生活铜前要求很高,需要慢秀的物紫服稀。能列脸现身份標簽,自住兼投资是主要端置助機。SuCH GRoups aRE NoT Too HIGH DEMaND FoR REGIoNal BuT HavE a STRoNG核心客戶INVESTMENT WIII,WIllING To pay FoR THE CoRRESpoNDING valuE oF uRBaNRESoURCES,SEIF-oCCuplED aND INvESTMENT CuSToMERS,THE pRoDuCTappRECIaTloN SpaCE,pRoDuCT GRaDE REqulREMENTS aRE HIGHER此類群险到地域性沒有通高要求但有较演投资意顾,顾意为占有的城市资源付出相愿值值的自住兼投资客户,對產品升值空間、童品檔次婴求软高,重要名曰FoREIGN BUSINESS CuSToMERS,FREquENT aCCESS To THE CapITal oF BuSINESSTRavEIERS,NEED To SET up IN BEIjING aND THE pRoDuCT appRECIaTIoN oF THE缘招后SpaCE REqulRED By THE pEoplE.外地商務型客户,经常出入首都的商旅人士,需婴在京置蒙业對童品升值空間有所要求的人。RICKY WONG DESIGNERSSN.
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